Grant's Golden Brand prime water-based pomades offer a long-lasting hold, appealing scents, and wash off easily to avoid annoying wax buildup, unnecessary hair pulling, or wax residue stained pillows. Unlike gel Grant's Golden Brand pomades allow for hair to be styled multiple times throughout the day while still maintaining a hold by using a wet comb. Grant's Golden Brand Matte Dressing Pomade is a water soluble mid-weight molding compound that combines the texture and effects of wax, paste, and cream.